Tailoring the QuickBooks journey from landing to purchase — four explorations across the acquisition experience, one a +$14M shipped win.
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A dream journal that respects sleep — voice in, illustrated tale out. Designed and vibe-coded solo.
An AI wardrobe stylist that gets you out the door — snap one piece, get the full look in 60 seconds. Designed and vibe-coded solo.
Driver-based car insurance — share your car without secretly raising your own premium.
Visual identity for UserTesting's flagship conference — in NYC, then redesigned for a virtual world when COVID hit.
A new identity for the human insight company.
A mobile game powered by your real electricity meter — the less you use, the lusher the city.
A small app for staying close to the people far away.
A brand built around the idea that talent works from anywhere — even outer space.
A modular geometric identity for an indie kids store — built from shapes a kid could draw.
A small Dutch wafel taking on the $7B US cookie aisle — brand, packaging, site.